Inside, wine lovers will have the most fun they’ve had outside of their
favorite Chateau. The heart of the experience is a permanent 32,000-sq.-ft.
high-tech installation by British designers Dinah Casson and Roger Mann.
Here, 20 multimedia exhibits combine to create a thoroughly entertaining
Video images of winemakers from the world’s major wine-making regions
answer visitors’ questions about wine; large digital screens display dramatic
video images of the world’s great wine regions, with the imagery carrying
over to the viewing benches; and on blank white tables, projectors display
dinner settings, food, and wine lists.
At the Five Senses buffet, visitors can smell the different aromas associated
with wine through bell jars with atomizers attached.
Exhibition designer Gary Shelley, a director at Casson Mann, described
the objective of the interactive space to The Globe and Mail: “We were tasked
with taking what is essentially nerd content and making it accessible and
enjoyable for the general public. The result is an exhibit without objects,
one that concentrates on storytelling using digital technology. It is, I believe,
a poetic experience.”
The museum includes a boutique showcasing a selection of wine, books,
limited edition items, gifts and souvenirs linked to the world of wine. There
are also several tasting rooms and an exhibition area of temporary exhibits.
On the seventh floor, Le 7 panoramic restaurant serves seasonal regional
fare accompanied by a list of more than 500 wines from around the world.
The final phase of the journey takes visitors up to the Belvedere for a free
wine tasting and a 360° view of Bordeaux.
La Cité du Vin is run by the Fondation pour la Culture et les Civilisations
du Vin, a foundation recognized as being of public interest by Ministerial
Decree in December 2014.
Karen Schaffner is VP of content at Shop!.