Providing insight into these pioneering decisions is Sarina Kemmerich, LEED AP, design manager.
Why did New Seasons choose to build sustainably?
It is part of our DNA, part of what makes us New Seasons.
It is a reflection of our commitment to make our communities better places to live. We strive to do everything we can
to take care of our customers for years to come, cultivating good for generations. It also makes business sense to
be thoughtful in how we create our stores. We want to be
innovators in how we do things and prove that sustainable
actions can be financially sound.
Why pursue certification
rather than just build sustainably without that?
We have been practicing sustainable building as part of our
values since the beginning. Our goal was to finally challenge
ourselves by documenting the practice. It will allow us to
continue to improve and advance our building standards.
What made you choose
Green Globes over other rating systems?
Green Globes offered a more flexible path to fit our
unique grocery retail needs.
Why involve the community with a charrette?
The charrette gave us the opportunity to connect with the
neighbors and community leaders to better understand how
this store could be uniquely theirs. We wanted to understand more about how this neighborhood would use the
store and how we could make it a community hub.
How would you advise other
retailers about pursuing Green Globes?
Choose architects and contractors that are 100% on board
with your sustainable objectives, are focused, and are willing to commit to the extra effort needed to achieve this
To accommodate certification needs, do you need to
add extra time into your project schedule and increase
your budget? Why do you feel the investment is worth it?
The extra efforts were not prohibitive to the time line, especially when working with contractors who were so aligned to
that goal. We are confident that the additional initial costs
will be made up with savings over time.
Why did New Seasons Market become a B Corp?
Similar to seeking Green Globes certification for our construction efforts, we at New Seasons Market were excited
to find a way to certify our sustainable practices throughout
the company. Our mission, vision, values, and practices align
with the B Lab’s motto of using business as a force for good.
We have always focused on the triple bottom line (people,
planet, profits), and we are proud to be a certified B Corp.
This certification authenticates our actions.
Following a community charrette early in the process, the project incorporated features to foster community: a bar and rooftop deck, in-store space for educational programs, a variety of bike parking facilities, and local
art. About a third of the store’s products are sourced regionally.
Strategies include LED lighting in all freezer cases, 36% water
reduction, 86% construction waste diversion, and certified
EPDs for more than 55% of interior finishes.
The world’s first grocer to attain B Corp certification in
2013, New Seasons meets rigorous standards of social and
environmental performance, accountability, and transparency
as a company. Contributing to this status are such practices as
giving 10% of profits to charity, locating 92% of facilities within
a half-mile of public transportation, and allocating 20% of profits to a tenure-based employee profit-sharing program.
Trailblazer: New Seasons Market
Trail: Green Globes certification
Settlement: New Seasons Market Woodstock, Portland, OR
Maintenance of B Corp values
One Green Globe requirements
Need to connect with locals