| 17 shopassociation.org
WHAT MAKES GREENTAILING LEADERS BLAZE TRAILS
By Jo Rossman
PIONEERS IN GREENTAILING ARE A DEDICATED BREED. But they’re not a
bunch of Birkenstock-wearing granola eaters looking to spread peace and love.
Well, OK, maybe some are a little like that.
But if you had to pick a mascot for them, Gumby would be a better choice
than a flower child. Inherently green, flexible, and kindhearted, Gumby believes,
“Always leave a place better than how you found it.” And he’s always true to
himself (aside from SNL’s Eddie Murphy spoofs).
These traits can be seen in the winners of Shop!’s 2016 Sustainability Awards.
In explaining the reasons behind their green-building decisions, they cite the
character of their respective companies. They care about the communities in
which they operate stores, blazing greentailing trails because it is simply their
nature to do so.