POPAI UK & Ireland offers
Convert, an online environmental
design calculator to measure the
impact of a display through its
lifecycle at the point of design.
Users provide data on materials,
sourcing, and logistics, and the
program calculates the display’s
and highlights areas where
can be improved.
The affiliate also offers
an audit and accreditation
service using seven modules
covering the lifecycle of a
display. Requirements include
demonstrations of energy
and waste monitoring, and
providing five case studies of
design or development projects.
Accreditation requires online
audit by a third party.
POPAI France offers a sustain
ability standard for display
manufacturers, ÉCO POPAI.
Supported by ADEME (the
French Agency for Environment
and Energy Management),
this project allows companies
to validate and enhance their
environmental approach. The
program covers eight themes,
with certification requiring
an audit by a certifying body.
Companies must renew every
Other tools from POPAI
France include a calculator of
the volume of greenhouse gas
produced by display manufacture
and a guide to CSR.
While they may only account for 1% of a store’s carbon footprint on opening day, displays can add up to a significant impact over time. A typical Tesco, for
instance, houses more than 15,000 pieces of P-O-P,
85% of which is temporary, notes a POPAI UK & Ireland
report. POPAI France estimates that marketing-at-retail
generates about 70,000 tons of cardboard waste and
27,000 tons of multiple materials (including metal,
plastic, wood, and glass) a year within France alone.
To address the environmental impact of displays,
these two global Shop! affiliates have developed programs geared to the display industry.