A personal glimpse into the minds of PAVE’s young honorees By Meisha Perrin
Haviland led this renovation of Lord & Taylor’s Boston men’s department. Her extensive research
helps her ensure satisfied clients.
A dazzling array of talent paints a bright future for retail. The industry’s most
promising young professionals are spotlighted annually by PAVE, the industry’s
educational foundation, through its Rising Star Awards. This year’s trio exemplifies
the industry’s up-and-coming leaders who exceed expectations with innate creativity
and a passion for their work. Winner Sonja Haviland and two finalists were recognized
in December 2014 at the 18th Annual PAVE Gala in New York. Here’s a look at what
makes them shine.
Sonja Haviland started her career in residential design, was subsequently introduced to retail, and hasn’t looked back
since. At 33, she has already made a splash
in the industry. She is credited as both a
versatile, multitalented, high-performing designer and an enthusiastic, flexible,
organized member of the Bergmeyer team.
She has been with the company for three
years, and according to her direct supervisor, Mare Weiss, she is well versed in the
ever-changing trends in retail interiors,
architecture, and graphics.
“Sonja’s tireless work ethic and her innate
ability to anticipate and solve potential
problems allow her to always be out in front
of the needs of her clients,” Weiss says. “She
is known as an innovator who immerses
herself deeply into the brand identity of
each of her clients to ensure considered and
well-thought-out design solutions.”
We caught up with Haviland for her