The sustainably sourced fixture adds to
the store’s funky allure, which includes
fixtures with industrial piping, metal art
details, lighting, and color. The vibe fits
in with the surrounding community and
the clientele’s values.
“It didn’t make sense to be a high-
fashion store because the kids are not
like that,” Moroz says. “The store caters
to its audience.”
She recommends designing fixtures
that are both durable and flexible for
collegiate stores. High-traffic demands at
the beginning of each semester require
castered fixtures and P-O-S roll-ins,
OPTO International’s Brower recommends fixturing systems with multiple
easily changed options for merchandising flexibility, the ability to integrate
graphics, and self-illumination.
Lopez believes perimeter wall fixtures
can provide optimum flexibility with
slatwall incorporating metal inserts for
strength and durability, slotted uprights
that can support heavy-duty shelving as
well as rectilinear hang rods, heavy-duty
casters, and durable power-coated finishes that require minimal care.
Other design advice for campus stores
from his newest book, Collegiate Bookstore
Planning & Design Preparation, Procedures
& Processes Journal, due out in 2016:
• Deep-cell parabolic general lighting fixtures with 3,500k to 3,700k correlated
color temperature will evenly disperse
illumination and bring surface brightness and color rendition to product.
• Ceiling clutter must go so shoppers can
focus on the merchandise.
•Cubbies or lockers at the entrance
provide a place to store backpacks,
deterring theft and minimizing merchandise mishaps.
• Layouts should carefully consider traffic patterns. Racetrack aisles around
the perimeter walls encourage constant
examining of peripheral merchandise
browsing. The maximum distance from
aisles to walls should be 25 ft.
Retail catering to campus clientele continues to grow, often as part of neighborhood revitalization. Many stores are
touted as improving community relations
while employing students and donating
to the schools. And schools are welcoming
the retail influx with open arms. Great
shopping has become an added tool in
universities’ quest to attract the best and
Campus retail can double as
a learning lab. At Florida International University in Miami,
students plan, prepare, and serve
meals to paying members of the
public in this Wine Spectator
Restaurant Management Lab.
The space includes a wine tower,
bar lab, dining for 200, and
chef’s demonstration table.
An A/V system enables live
demonstrations worldwide. P h o
Beth Feinstein-Bartl is a seasoned freelance writer and journalist. She has covered issues
ranging from manufacturing
processes to design for A.R.E.