Shopping for colleges now includes more t
studying and stadiums. Students and paren
want to know what amenities are nearby.
Universities are delivering, offering large re
complexes within walking distance. In addi
to major chains and cinemas, many have re
tial housing and offices, creating what recruiters
believe is the perfect mix for the student who
wants everything—dining, entertainment, and
living quarters—within easy reach.
• Emory Point, Atlanta—Near Emory
University and the Centers for Disease Control
and Prevention, this mixed-use development
boasts restaurants, shops, fitness studios, an
organic grocer, and a pedestrian-friendly community. Jobs for students, several of whom liv
onsite, and donations to scholarship programs
add to the town-and-gown relationship.
• Robinson Spring Shopping Center,
Clinton, Miss.—Plans for the 38 acres
abutting Mississippi College include a
240,000-sq.-ft. shopping center to be completed in 2016. Mississippi College and a famil
trust own the parcels comprising the site,
which will share an intersection with one of
the college’s main entrances.
• Campus Pointe, Fresno, Calif.—Plans for
this public/private mixed-use development
at California State University, Fresno include
180,000 sq. ft. of retail and office space, a
200-room business hotel, a 14-screen mega-plex theater, and 1,000 units of multifamily
and senior housing.
• Forbes Avenue complex, Pittsburgh—An
office, hotel, and retail development is being
proposed by Carnegie Mellon University. The
project will be up to 425,000 sq. ft. on t wo
acres of university-owned land.
• Campus Town, Ewing, N.J.—This mixed-
Many campus stores are being built with
students’ eco-consciousness in mind. For the
Ontario College of Art and Design store, Factory
Design Worx specified fixtures of sustainably
harvested wood. The raw aesthetic also fits
with the community’s down-to-earth vibe.