677 Fifth Ave.
(between 53rd and 54th streets)
This technology staple opened its first flagship store in New York City this October.
Located just blocks from the Apple Flagship
on Fifth, the five-floor, 22,269-sq.-ft.
store is a venue to learn about, experience,
and shop for products and services from
Microsoft and its partners.
The largest store-to-date, beyond retail,
this flagship features product tryouts; an
answer desk for technical questions, trou-
bleshooting and repairs regardless of device
or where it was purchased; a community
theater, where customers can learn how
to use Microsoft’s latest and most popular
products in their everyday work and lives;
and immersive videowalls throughout.
BYREDO FLAGSHIP STORE
62 Wooster St.
Byredo, a Stockholm-based fragrance house
founded in 2006 by Ben Gorham to “
translate memories into smells,” debuted its first
U.S. store in June. Perfume, body care,
home fragrances, accessories, and leather
goods are displayed in the airy space. The
1,345-sq.-ft. SoHo boutique features large
skylights, calf-skin furniture, Italian terrazzo walls, glass-brick room dividers, and
Canadian Douglas fir beams in a minimalist
space reflective of the brand.
2008 Broadway at W. 68th St.
635 Sixth Ave. at W. 19th St.
From big box to the big city, Lowe’s
unveiled its first “urban concept” stores in
Manhattan this summer. The 30,000-sq.-ft.
spaces are a quarter the size of their suburban counterparts. Connecting to the
Manhattan dweller, Lowe’s shed its bulky
appliances, lawn equipment, and patio furniture and replaced it with apartment-sized
dishwashers and refrigerators, innovative
storage solutions, and an entire section
dedicated to bike racks. Solving its own
space challenges, the store features large
video screens on walls and in tables to give
customers views of appliances and other
products that are too large for the small
stores to stock.
FLYING TIGER, FLATIRON
Opened in spring 2015, this store in the
Flatiron District is the U.S. debut for this
Danish retailer with a quirky, ever-changing selection of housewares and sundries,
90% of which are priced under $15. With
both branded and in-house designed products, the retailer has over 500 stores in 25
countries and is popular in Europe and
Japan. The new 5,000-sq.-ft. space is min-imalistic and Danish in style with white
walls, wooden floors, warm lighting, and
simple fittings in natural materials.
For more to see and do while in town for
the Retail Design Collective, pick up a Little
Black Book at the Retail Design Collective
registration at the Metropolitan Pavilion.
LOWE’S “URBAN CONCEPT” STORES