Visual design tools went from pencils to digital reality in five
years, so it’s mind boggling to think how much the process
can advance in 20. I have quickly learned how vital it is to
know all you can about existing computer design programs
and be willing to quickly learn anything you don’t. There is
no single outlet for the design process anymore. As it grows
alongside technology, it’s important to grow with it. You
have to be willing to adapt or be left in the dust.
Retail’s future could be temporary branded environments
and experiences paired with strong digital presences. Brands
can plan simultaneous events, installations, popup shops, and
environmental touchpoints to increase brand awareness. Once
a launch time approaches, [the brand’s app] can inform con-
sumers of the upcoming event within their area. This method
can help new start-up brands to drastically cut costs, as well as
reuse and reinvent spaces. It can also help older brands revamp
and reposition themselves within an ever-changing market.
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A retail store is not only a source of buying products, but builds the relation-
ship between the brand and the consumer. Retail helps transform consumers
into disciples of the brand. Young consumers today have a thirst for the
new and upcoming, with products constantly advancing every few months.
[This] is why new brands will evolve more quickly. There will be little room
for sameness. People will invest in unique and remarkable retail experiences.
It will be about performance. Technology will play a big role while we transition into a new era of shopping experience.
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Global economic, environmental, and social conditions are becoming increasingly connected, with
retail-associated industries seeing a dramatic shift in the past 30 years. The global supply chain has
allowed inexpensive overseas production, but has left ambiguity in where products are coming
from and how they are made. The future has the potential to deliver methods of achieving and
quantifying social and environmental sustainability, allowing it to be seamlessly integrated into
the production, selling, and recycling of products—all working toward [transparency]. Focus on
a sustainable life cycle will drive an overhaul in [production and product-presentation method-
ologies]. We have already started to see retail environments become more experiential; this will
become more crucial as product education becomes integrated through design.
The landscape of retail specialty stores, both
in brick-and-mortar and online, will reshape
itself with selection and specialization at
its extreme. Let’s take a stationery store,
for example. In today’s highly competitive
urban market, the business could only
survive by focusing just on sticky notes.
The store may curate millions of Post-it
notes around the globe. Not only will it
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ment may now create a one-of-a-kind shop-
ping experience by functioning as a gallery
of sticky pads, or a geeky social meeting
space for an extremely niche audience. The
future of specialty stores will consist of such
connoisseurs of a single product category to
attain market competency across the plat-
form and incomparable social experience.