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Retail Fixtures Healthcare
Today, customers access multiple channels to make a
purchase. The distinction between online and offline will
continue to blur until all channels work seamlessly to
support the brand and the shopping experience.
The store of the future will literally adapt to shoppers.
By integrating artificial intelligence and sensory feedback
(technologies that currently exist mostly online in the
form of targeted advertising), traditional stores will create deeper levels of personalized retail service, literally
predicting what shoppers will want or need before they
do. Imagine an “Imagine It Shop,” a completely white box
that morphs into the type of store you want—from look
and feel to merchandise available. You imagine it, and it
In 60 years, stores will become less about consuming
and more about connecting. Connecting with local artisans by visiting their shops around the corner. Connecting with our families, friends,
and neighbors in environments that make it comfortable for us to do so. Connecting
with the stories of larger brands through thoughtful, purposeful, experiential spaces,
and storytelling. The physical retail experience will become all about the pleasure
and the emotion of the shopping experience.
• CINDI KATO • principal • CallisonRTKL