I see a general expansion of regional mega
urban centers—Southern California, New
York/Philadelphia, D.C./Baltimore, South
Florida, Chicago/Milwaukee, etc.—and the
growth of city living away from large suburban McMansions. The same will be true
globally. The world will continue to get flatter
and more similar in demographics and psychographics.
Families will continue to get smaller and traffic more intense as we increase development of highly sophisticated regional public transport such as monorail, smaller airports,
and energy-efficient vehicles. Such areas become more secure to live in and create greater
platforms for retail mixed-use centers.
Shopping will continue to flourish at retail. All product will be delivered to houses, yet
shoppers will socialize, eat, browse, and select items as they have for millennia—in physical locations and agoras. The pressure to create dynamic environments that differentiate
will be greater than ever! Retailers will create customized experiences for each consumer,
and that will require more local knowledge and supply. Long live retail!
• BOB ROSEAN • CEO • TJ Hale
Sixty years is a long way to project into the future since so much has changed
just in the last few years. I doubt that there will be shopping malls as we know
them today. Possibly, they’ll be more like social and entertainment centers
where you can get ideas and inspiration, like giant Pinterest screens, then go
home and have it made on your 3D printer. Sophisticated sky cars will take us
to and from our destinations. George Jetson may have been right all along.
• Denny Gerdeman • co-founder
and co-chairman • Chute Gerdeman