all the rage
are improved with
hinged backs for nested
storage, and child seats
debuts the online
shopping cart icon
t wo-tiered “folding
basket carriers” in
With shopper purchases originally
limited by what they could carry,
enterprising inventors kept increasing
basket size by, well, increasing basket
size. Until something tiny provided
Walter H. Deubner invents and later
patents the paper shopping bag
to develop various
“smart carts” for
both online and
ment and merchandise fixtures to benefit the consumer. It’s suggestive selling that’s not intrusive.
FEKETE: Today, the engineering to accommodate new technology within store fixtures is more complicated than in years past.
KEPRON: Eventually, our digital devices will project, into a
blank wall space, content that is unique to me and unique to you.
Wearable tech will take it further, projecting biometric data into the
environment. Suddenly, we are living in a world where the necessity
of abundant choice in the store is no longer relevant. It may well be
that many products in the stores can be bought virtually anywhere.
Many products will become commodified. Stores will become brand
performance places—less about shopping as we have come to experience it, more about interacting.
P-O-P AND CHECKOUT
Checkout counters and P-O-P impulse buying have undergone big
changes. Mobile checkout continues to gain popularity. The early
days of cardboard displays have also been replaced with longer-lasting, storage-friendly alternatives.
GERDEMAN: Checkouts are evolving and becoming more
mobile. Long lines often deter shoppers and have become increasingly unnecessary due to mobile technology. Traditional checkouts
have become points of information rather than just a monetary
FETZER: It’s become much more of a high-quality visual and
ERNEST: The lines have blurred tremendously. A P-O-P display
was to be in a store four to 12 weeks. The fact that umbrellas were
sold near the front door on a rainy day was terrific. But if they were
kept near the door after the rain stopped, they kept selling.
Yesterday’s P-O-P fixture was cardboard. Today, it’s designed to
Storage is also a big deal. Fifteen years ago, we made a fixture that
replaced five to six seasonal fixtures that had to be disassembled
and stored when not in use. Every six weeks, our fixture showed
shoppers something different. It’s still used today.
These Trimco props were all the rage in the ‘80s.
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