merriman above & beyond By Meisha Perrin
Years of exemplary work and service for Dollar General Corp. have paid off or Nashville Display. The company
was the recipient of the 2014 Merriman
Above & Beyond Award for its excellent
customer service, time and again, according
to George Mansour, director of fixtures and
supplies for Dollar General Corp.
“There are other vendors that we work
with on a regular basis, and they could not
do the work that Nashville Display did,”
Mansour credits the award-winning firm
with consistent good work and beautiful
displays, including a recent $13 million
rollout for the discount chain that made
Nashville Display stand out. The rollout
was implemented in three phases in more
than 1,700 Dollar General store locations.
Small part, big impact
Nashville Display was chosen to provide
a critical fixture for the brand that would
help it implement the rollout smoothly–
a part that ultimately made up only a small
portion of the cost of the entire rollout.
“Frankly, their part of it is so small, but
it impressed the heck out of us that they
were able to get it done,” Mansour says.
Other wise, “it would have stopped the proj-
ect. The timing was critical, and they came
through within a six-week period. For me,
that was phenomenal. They literally went
above and beyond to make sure that the
project was not stopped.”
Nashville Display developed a piece of
hardware that functions like a directional
flag. Placed on the endcap of each aisle, it
tells customers what they can find there.
Dollar General does millions of dollars
worth of business with Nashville Display
annually, appreciating the supplier’s
in-house manufacturing as well as its close
proximity to the retailer’s Goodlettsville,
Tenn., headquarters. Although importing
from China is often cheaper than localized
manufacturing, Mansour says, Nashville
Display is one of the few in-house vendors
that can compete with import pricing.
In the case of the recent rollout project,
however, there was no time for import–just
in-house manufacturing and quick, efficient turnaround. Thus, Nashville Display’s
capabilities as a complete in-house permanent P-O-P display and fixture company
made it a valuable asset.
A sweet partnership
The two companies’ relationship spans more
than 20 years. “My first [Dollar General
project] was a confection display program,
a candy display. That’s what started our
business relationship,” says Dwayne Smith,
project manager for Nashville Display. Years
later, Nashville Display maintains a close
relationship with Dollar General, both figuratively and literally.
After contributing to hundreds of roll-
out programs for the retailer, the fixture
company understands the needs of ship-
ping into the dollar chain’s distribution
warehouses, Smith says. So when the time
came, the companies were able to breeze
through the design, prototype creation,
and approval stages straight into rollout in
less than two months.
“We do a lot with Dollar General, and for
every 100 projects you go out of your way
for, it’s nice to be recognized in the industry
for some of the projects we are able to pull
off for them,” Smith says.
From design to delivery
Founded in 1933, Nashville Display, a
division of Nashville Wire Products, has
in-house designers who work with customers through the design phase and into the
development phase. Once a prototype is
created and approved, the company manufactures it and then ships either directly to
stores or to distribution centers.
And although the proximity of the two
companies gives Nashville Display a competitive advantage, it also helps that the
fixture company has established relationships with transport companies. Those
relationships help them micromanage
projects from planning straight through to
Cents-ible service to Dollar General
A.R.E.’s Merriman Above & Beyond Awards
program recognizes supplier member
companies that have exceeded customer
| Nominated by Dollar General
• Short lead time
Look for a profile of finalist Rose Displays in
an upcoming issue of Retail Environments.
Meisha Perrin, meisha
954-241-4809, is editorial
assistant. She covers Above
& Beyond finalists, member
news, and other topics.
Nashville Display Marketing Manager Geoff
Wigner accepts the award on stage during
the A.R.E. 2015 Design Awards presentation.