7 Takeaways
from GlobalShop 2015
You know a trend or tip is important when you hear it from more than one source.
Here are major takeaways from this year’s show, held March 24-26 in Las Vegas.
1Digital integration into store envi- ronments, window displays, and marketing strategies must be seamless—an
extension of the physical world rather than
a separate wow factor. Younger shoppers
in particular don't differentiate between
clicks and bricks, so the merging of both
worlds in-store feels natural to them.
2Store prototypes need to evolve into the creation of brand-right bones,
allowing for varying skins that can localize
stores.
3Great visuals are essential to appeal to younger shoppers, and marketing and
merchandising will need to communicate
relevance.
4Authenticity must deepen to provide transparency of merchandise supply
chains, brand values and practices, and
even the store design.
5Digital fatigue is fueling a craving for tactile environments, face-to-face
dialogue, and old school elements.
6Constant change is the price of remainingviable inretailtoday. Store
designs must be flexible to afford constant change within the space. Flexibility
needs to extend to fixtures and other store
elements.
7Retailers must create fun in-store expe- riences, not just spaces to sell products
and services. The facilitation of in-store
engagement is no longer an option.
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GlobalShop is the world's largest annual event for retail design and shopper marketing with over
12,000 attendees and 200,000 sq. ft. of exhibition space. The new entrance by NanoLumens provided
a physical decompression zone, just as retail stores themselves look to provide. It helped visitors
make the mental switch to “show mode.”
