Lululemon Athletica is known almost exclusively for its women’s sports- wear. So when the retailer decided to pen a new concept store dedicated
to men, it faced both opportunity and
Strong male connection
The athletic-wear brand has been grow-
ing its menswear business over the past
few years. But while the products are well
received, the stores turn men off—they’re
seen as women’s domains. However, the
new store just for men redefines the male
shopper’s in-store experience.
“There really was no association between
men and Lululemon,” says Jeff Rudy, principal architect of MNA. “To make a space
for guys, we had to do a strong departure
from the women’s store. Materials that
Yoga brand reaches out to men with new concept By Heather Cross
Lululemon Men’s store in New York is a first for the sportswear retailer. It is a departure from the typical store design, implementing more masculine
materials and incorporating an activity-based environment.
Lululemon Men’s | New York
Size: 2,200 sf
Completion: November 2014
Fixtures: Amuneal Manufacturing Corp.
Retailer: Lululemon Athletica