PO WER STATION
48 volt, plug-and-play DC power
DISTRIBU TION HUB
Feeds power to as
many as 24 illumination
Smart sensors enable
and data collection
Above and beyond.
To rule your retail environment, contact Bob Radcliffe at 201.760.4150
The patent-pending LumaNEXT™ illumination system requires no transformers,
bulbs or ballast at the fixture and creates lighting that enhances the total shopping
experience. Current is distributed from centralized power stations through DC
distribution hubs that simplify wiring, seamlessly feed current and optimize power
usage. Solar compatible and Title 24 compliant, the system’s plug-and-play technology
makes it easier and faster to install, requires no special tools or training, and
delivers outstanding savings in both energy costs and maintenance.
Solid State Ceiling Lighting • Suspended Signs • Track Lighting
Illuminated Perimeter Wall Displays • Merchandisers
With LumaNEXT™, the only low voltage DC illumination system
designed exclusively for the entire retail environment.
Rule your retail environment.
Heather Larson, based
in Tacoma, Wash., has been
writing about retail issues
for 10 years.
day with a clear sky, the street typically
measures 6,000 foot-candles of light. You
only need 150 foot-candles on a product in
a bright store, he says.
Glass specifications are important to
daylighting strategies. Gregory recalls
designing for a store with East-facing
windows. The sun lit the East side of the
street, so passersby looking into the store
windows only saw the reflection of the
other side of the street. The windows had
to be changed to non-glare glass, which was
If daylight is to be incorporated into a
retail environment, it must be well con-
trolled, says Forbes-Gray. Glare can inter-
fere with the customer’s experience by
limiting visibility. Diffusing treatments
like glass films or window shades must be
incorporated to ensure that only indirect or
diffused light reaches into the retail space.
Her point is supported by a 2003 study
sponsored by the California Energy
Commission. Researchers studied 73
stores, 24 of which were lit primarily by
daylight coming from diffusing skylights.
Increased hours of useful daylight per store
were strongly connected to increased sales.
Lighting of the future
In the coming years, retailers can look forward to smarter LED fixtures. They will
turn themselves on and off and count how
many people are in the store. These fixtures
also will track where customers are located
and change the lighting to move them
toward featured products, Israel says.
Forbes-Gray foresees retail lighting controlled by occupancy sensors, illuminating
zones occupied by customers and decreasing light levels once an area has been
vacated—similar to how refrigerated case
lighting is controlled in many supermarkets
today. Her additional predictions include:
• Lighting will get warmer as the day
progresses based on the body’s circadian
• Lighting will be used as a means to
psychologically influence shopping patterns. Cooler color temperatures during
busy shopping times of day will encourage more efficient shopping, while warmer
color temperatures during slower times of
day will create a more relaxed shopping
environment. ( This has been executed at a
grocery store in Germany, with a resulting
“Perhaps these smart lighting strategies
will catch on, but at this early stage the tech-
nology requires owners with deep pockets
and faith in technology,” says Forbes-Gray.
“Unfortunately, costs don’t decrease until
there’s widespread adaptation.”
And we’ll still be seeing LEDs in the
foreseeable future due to their tight con-
trol, efficiency, and cost-effectiveness,