14 | www.retailenvironments.org RETAIL ENVIRONMENTS may.june.2015
too. “One of the biggest mistakes is not
enough places to hang stuff,” Paul says.
“It shouldn’t be a closet with a hook and a
chair. It should be more thoughtful. Think
of the consumer’s demands. Where do I
put the clothes I am wearing? My iPhone?
My shopping bags? Be more mindful.”
Shelves for men should be strong and
plentiful to hold items when the guys
empty their pockets to try on merchandise,
Other details count as well. Ruscio recalls
working to provide proper ventilation
for hotter times of the year at a plus-size
retailer. It’s important to create a positive
experience, he says.
Also holding lots of sway are entryways.
More rooms today have fitting room doors
with flat panels, giving the space a cleaner
look and reducing potential damage. Louver
doors with slats on the bottom that allow
viewing inside and top slats positioned to
block viewing are equally popular, aiding
in loss prevention, says Dan Schmidt, presi-
dent and CEO of The Combination Door Co.
in Fond Du Lac, Wis.
A majority of doors are still painted poplar wood, but Schmidt is seeing an increase
in requests for other woods that can be
stained to give an upscale feel, such as
cherry, maple, ash, and birch.
Flex: The new fit
Dressing rooms on sales floors, or cabanas,
are an experiment used by department
stores and larger mass stores to provide
added capacity and service. Typically, they
can be more difficult to service, block visibility, and are the last choice for customers,
but they appeal on high-volume days, says
MJ Munsell, principal and retail market
design leader at Seattle-based MG2 (
formerly MulvannyG2 Architecture).
“Quick-change” booths scattered around
Old Navy sales floors allow shoppers to
remain close to the merchandise and
avoid lines at the main fitting rooms. And
Simons in Edmonton, Canada, has extra
Jockey Bra was built entirely around a new way of fitting bras. This JGA-designed store features technology in the fitting room.
“Lighting is key.
The idea is for
people trying on
an item to see it
the same way when
they get home and