Fitting rooms stored in the ceiling of this Simons in Edmonton, Alberta, Canada, lower during
peak times to alleviate wait time.
Among the trends and tweaks:
• Providing temporary fitting rooms as
• Improving lighting, such as placing wall
scones at a lower level as opposed to overhead
to achieve illumination from the front.
• Spreading loyalty and love via selfies
by using backdrops of wall advertisements
and logos to reinforce the brand.
• Staining doors, rather than using solid
colors, for an upscale feel.
• Moving rooms to the store’s center,
closer to the heart of the action.
• Providing sturdier shelving in men’s
rooms and more hooks for the ladies.
• Catering to specific needs (i.e., more
ventilation in plus-size stores).
• Going unisex.
Technology garners lots of buzz, with
innovations like magic mirrors, sizing
apps, built-in social media opps, in-room
pay, and 3D body scanning getting plenty
of press. But technology is not a staple.
At least, not yet.
A digital vetting process is taking place,
says Ken Nisch, chairman of Southfield,
There’s been a fair amount of testing of
lighting and scanning concepts for mirrors,
but not much rollout, says Bob Rosean, CEO
of TJ Hale Co. in Menomonee Falls, Wis.
“It gets a lot of attention, but it’s new and
experimental,” says Robert Ruscio, president and principal designer of Montreal-based Ruscio Studio. “It’s yet to be proven.”
Retailers, for the most part, are taking
a wait and see attitude, letting others test
these concepts before making a commitment, Ruscio says.