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items, and long checkout lines. Provide connected fixtures and devices to
enable store associates to access product inventory, individualized shopper
data, and product information to bring
personalized service to the shopper.
Allow shoppers to virtually interact
with the designers or brands featured
in the store.
Provide access to the entire
tory. Create signage, smart
dressing room mirrors, and
the like to allow shoppers to
choose products from in the store and
online. Allow shoppers to choose how
they want to purchase and receive the
product: in-store, at home, or a combi-
nation of both.
Provide access to the recom-
mendations of designers,
brands, peers, and influencers.
Create connected fixtures that
allow shoppers to interact with
social media and the Internet to solicit
advice and product reviews. High-
light the picks of brand ambassadors
in-store. Provide for social interaction
in-store, such as lounging areas for
shoppers’ companions or fitting rooms
that allow friends to try on product
Make the in-store experi-
ence seamless, magical, and
timely. Create an environ-
ment focused on experience
rather than transaction. Design fixtures
and displays that inspire customers to
shop, entice them with the most recent
products on the market, and make them
feel that there is no other place they
would rather be. Bring leisure, enter-
tainment, and shopping together.
Create brand awareness
Madeline Baumgartner is research
offline, as well as online.
Amazon, the ultimate online
retailer, does everything it
can to get the brand name in front
of people offline. The brand is on every-
thing from shipping boxes and freight
trucks to TV products. Create both
offline and online touchpoints to keep
your brand top of mind.
manager for A.R.E. |POPAI.
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