from NRF Retail’s BIG Show
Give the customers what they
Create unique in-store experi-
want, when they want it, how
they want it, and as often as
they want it. As consumers
grow ever more demanding, retail-
ers and brands must find ways to deliver
on their terms, and suppliers must help
them do so. Be in touch with market
trends, consumer needs, and retail
demands to provide unique solutions
that will result in satisfied shoppers.
ences that attract, empower,
engage, inspire, and con-
nect shoppers with retailers,
brands, influencers, and the world.
From personalized messages to shop-
pers when they enter the store to inter-
active kiosks to help shoppers choose
the perfect gift, fixtures and displays
should interact with shoppers to pro-
vide the ultimate shopping experience.
Inspiration could be as simple as fitting rooms with dimmable lighting so
that shoppers can envision the event
at which they plan to wear an outfit, or
makeup displays that allow shoppers to
virtually see how the product will look.
Empower in-store associates to
provide exceptional person-
alized service to customers.
Let’s face it. The popularity
of online shopping was fueled
by frustration with in-store shopping.
Studies showed consumer dissatisfac-
tion with customer service, out-of-stock
The National Retail
and expo, Retail’s
BIG Show, Jan. 17–20
in Manhattan, offered
a snapshot of the retail
industry as a whole.
Here are seven ideas
gleaned from sessions,
exhibits, and discussions.