6 | shopassociation.org RETAIL ENVIRONMENTS july.august.2016
What’s in a name?
Well, Shakespeare’s Juliet would have you believe the answer
might be “nothing” when she claimed that regardless of name,
“that which we call a rose, by any other name would smell
I beg to differ.
As an association, your name is your calling card. It’s the initial
way that your members sense an affinity with you, and ultimately
the way you show the market who you are and who you are going
Your name should project your brand personality, shed light
on how you create value, and even suggest how you may improve
The name of your organization speaks your strength, and
proclaims your global arrival. In some cases, your name can
even inspire your community to drive toward its destined future.
With all that in mind, I am honored to announce that from here
for ward, the name of our new association, of your association,
will be Shop!, a trade association focused on enhancing retail
environments and experiences.
With our strategic goals as our guide, as CEO of Shop!, I can
promise you we will drive for ward, focused on global awareness
for this organization, under the banner of this new name.
What’s in a name? Everything. Everything.
Introducing “Shop!” The new
name for A.R.E. | POPAI The New Association
Name change reflects broader nature of global association
As part of a coordinated rebranding effort following the merger
of two former retail industry association giants in October last year,
A.R.E. | POPAI The New Association has changed its name to Shop!,
a trade association focused on enhancing retail environments and
experiences. The new name is designed to represent the 2,000-plus
global member companies and align with the full industry community
“After a thorough vetting process that included numerous focus
groups and input from many of our members, our association is proud
to announce this new name and immediately begin our renewed
focus to advance retail environments and experiences through our
programs, events and publications,” said Steven Weiss, CEO of Shop!
Along with the name change, the association is launching a com-
plete new corporate identity, which will impact all sub-brands, events,
programs, publications, and websites.
Shop! will provide research-based value to the global retail market-
place through leadership and education in:
• Research (consumer behavior, trends, futures)
• Design (customer experience design, store design,
display design, fixture design)
• Build (manufacturing, construction, materials, methods,
• Market (in-store communications, in-store marketing,
technology, visual merchandising)
• Evaluate (ROI, analytics, recognition/awards)
“With members ranging from producers, visual merchandisers,
and ad agencies to designers, retailers and brands, the name Shop!
conveys a strong image of the services and products our members
Vintner to host Women’s League luncheon
provide to the industry,” said Bob Rosean, chairman. “Everything our
members build, design and implement at the store level is driven by
the needs of the shopper and ultimately is created to entice consum-
ers to shop!”
Weiss noted that the association will focus its effort in pursuit
of delivering on its mission, “to be a collaborative, global voice for
enhancing the experience of retail environments. The future is bright
for this industry, and Shop! is poised to lead the way.”
The association’s new web address, shopassociation.org, is now live.
The Shop! Women’s League brings together businesswomen from
all aspects of the in-store merchandising and retail environments
industry to help them grow as they face challenges in their jobs
and in the business world.
The league is focused on providing a supportive learning envi-
ronment for members so that they can take the steps enabling
them to realize their full potential and maximum career growth.
In conjunction with the West Coast POP-Up Gallery, the
Women’s League is hosting a luncheon event with guest speaker
Wendy Nyberg, vice president of marketing, Trinchero Family
Estates, on Sept. 28 at Trinchero. Visit shopassociation.org for
details and to register.
Making a name for ourselves