A Shopper Marketing Course
A two-day program with intensive curriculum designed
to advance the education of industry professionals in all
aspects of Marketing at Retail.
Register at shopassociation.org/masters-program
Leo van de Polder,
Terri Albert, Ph.D.,
Fresh Set of Eyes, LLC
Master’s Program o;ers comprehensive
With two days of sessions that delve deeply into core issues of
marketing at retail, the Shop! Master’s Program o;ers unparalleled
professional development for you and your team members.
Headlining the event are two keynote speakers recognized
as industry leaders.
VP, store planning and design
Toys “R” Us, Inc.
TOPIC: Thinking Inside The Box … How Innovative Design
is Shaping the In-Store Shopping Experience
SVP, general manager U.S.
Hunter Straker, North America’s only Purchase Design agency
TOPIC: Succeeding in the New Performance Economy
The program will also explore topics ranging
from technology to liability, including:
Neil Stern, Senior Partner, McMillan Doolittle,;Greentailing on
a Global Scale
Adrian Pynenburg, President Connect Oasis,;Tech Solutions for
Leslie Boyajian, CMO, Augment,;Emerging Tech at Retail
Terri Albert, PhD. Principal, Fresh Set of Eyes, LLC,;Discovering New
Joe LaGrow, North American Sales Mgr,;Underwriters Labs, Liability
Issues and Promotional Displays
Leo van de Polder, General Manager, POPAI Benelux,;The Shopper
Journey from a Global Perspective
Evelijn Vissers, Consultant and Trainer Q&A Consultancy, an Ebeltoft
Company,;The Store of the Future
The Master’s Program also facilitates the building of a community
of colleagues to act as lifetime resources and provides the basis for
earning the Marketing Retail Certification (MaRC) designation.
The program is open to all brand marketers, agencies, retailers,
suppliers, and producers.