shopassociation.org volume 19, no. 5
10 | Discover how some brands are changing
the rules of customer engagement.
Failure to Launch
14 | Sales lift can only occur when you get displays
out of the stockroom and onto the sales floor.
18 | Unwrap five strategies for creating displays that
brings home the Gold.
Chew on This
26 | A designer dishes on restaurant category changes.
30 | See an installation that went swimmingly, and
net members tips and resources for planning
your own perfect fits.
Mixing it Up Right
36 | Target adds a twist to Twin Cities store—
a liquor shop.
Focus: Product Intros, Expansions
40 | Today’s products for store interiors allow
designers to provide flexibility and relevancy.
following page 16 | Learn how to make displays
effective in A Display is a Terrible Thing to Waste:
Examining P-O-P Compliance Rates & Best Practices.
46 | Above & Beyond
racking up service
67 | Commentary
3D Printing: Brand
killer or retail rescuer?
6 | Association News
7 | Industry Events
48 | Business Briefs
50 | New Members
52 | Smashing Windows
Shop!, a trade association focused on enhancing retail environments and experiences, is committed
to environmentally responsible operations. This publication is printed on paper that incorporates
30% post-consumer waste fiber, third-party certifications, and is processed elemental chlorine-free.
The paper, Arbor web Gloss, is manufactured by New Page using renewable energy. Please share
this publication with others in your office and recycle when it is no longer in use.