The state-required separate entrance for the liquor
shop is located off the store vestibule, maximizing
guest visibility and enhancing the connection from
the shop to the main store, Amundsen says.
The contrasting white architectural soffit unifies
the liquor shop entry with the storefront windows,
cantilevering into the Target store. This metal-framed soffit is suspended from the roof structure
above it, allowing a dynamic clear span beneath.
These transitions between suspended and ground-
bearing elements required a high degree of structural
coordination and detailing, Amundsen explains.
Another major challenge was pouring adequate
storage into shot glass-sized confines. “The liquor
products cannot be stocked in the general Target
store stockroom,” says Amundsen, citing state
law. “The stock must reside within the liquor shop
A cabinet above the gondola shelving provides
a space-saving solution. The striped cabinet doors
add a textured design element and support the
fixturing kit of parts.
A third challenge involves four back-to-back
coolers surrounded by aisles. Piping vents, refrigeration, and electrical lines were required to feed what
the design team calls “cooler island.” Rather than
chopping the existing slab due to cost and scheduling issues, the team collaborated to design and detail
an elliptical dropped-column as the vertical feed for
Wood ceiling planes
above the ‘cooler
island’ are accented
by large red pendant
signage and selective
elements also appear
in Target’s iconic
including a welcoming
‘Cheers’ sign, below.