For more examples of these and other
winning strategies, see all of the winners
at shopassociation.org/oma-awards-annual. Let them inspire you to create
award-winning, sales-boosting displays.
Madeline Baumgartner is research manager for Shop!. Matthew Winkelman of
Walgreens, Keith Arndt of Mechtronics,
and Jerry Fox of Bish Creative Display
contributed to this article.
This display for Dr Pepper Snapple activates college football enthusiasts
in-store by tapping into their sponsorship of ACC College Football. The
vibrant figures by Rapid Displays evoke high energy and enthusiasm.
The brand reported solid top-line and bottom-line results during the
quarter the promotion ran.
Designed to attract the fast-casual
Millennial crowd, this display by Rapid
Displays communicates the fresh,
healthy ingredients in Wendy’s latest
salad offerings. These leafy dishes
and the visual merchandising created
around the new salad line offerings
helped boost same store sales by 3.3%.
Soft Drinks – Temporary, Dr Pepper
Football Caseman and Cheerleader set,
by Rapid Displays Specialty Retailers and Services –
Temporary, Core Salad 3D Bragger
Shroud, by Rapid Displays