This new gondola upgrades Sephora’s 2008 model. Array
delivered a unit that improves the shopper experience
through better navigation and shopability. The two-sided,
9-ft. fixture offers the capacity to drive 2016 growth. A steel
frame structure finished in durable satin black powdercoating,
it features LED light strip panels that make product stand out.
Testers and marketing messaging are easy to see, inspiring
shoppers to try new colors and products.
Successful marketing-at-retail displays boost
brand sales for a reason:
They attract attention and
engage the shopper. Whether
clever, funny, educational,
inspiring, or problem-solving,
they rely on good design,
fabrication, and execution
to do their job.
Among the best of the best
in-store displays today, five
strategies are winning awards
while boosting sales. These
trends are evident from an
analysis of displays winning
Gold awards in this year’s
Achievement (OMA) Awards.
A recognized symbol of in-store
display excellence for more
than 50 years, the awards recognize entries with the highest
scores in design, innovation,
interactivity, and the proven
ability to lift sales. Here are five
strategies represented by 10 of
this year’s Gold winners.
Cosmetics & Fragrances –
Permanent, Sephora Collection
3.0 Color Gondola, by Array
5 display strategies that bring home the gold
By Madeline Baumgartner