“Let’s Charrette” challenged teams to develop a brand identity,
retail environment, and customer experience for a fictitious
Asian fusion restaurant chain in three hours. PIctured are
sketches of concepts from the winning team, Team 10.
Produced and hosted by Gruskin Group, the sixth annual event allowed Kean University students
to work with professional designers.
Nearly 170 graphic, interior, and industrial design students and professionals
participated in “Let’s Charrette,” the sixth annual design com
petition at Kean University’s Thinking Creatively Conference.
Produced and hosted by Gruskin Group, a Springfield, N.J.,
design firm, the charrette allowed students to work on multi
disciplinary teams guided by professional designers.
“The participating design students had not had the experience
of working alongside other disciplines. With everyone looking at
the assignment from different points of view, design languages,
and sensibilities, it was no easy task to build a unified vision that
incorporates and builds on each individual’s strengths,” explained
Kenneth A. Gruskin, AIA, founder and principal of Gruskin Group.
“But they delivered beautifully this year.”
The 14 multidisciplinary teams had three hours to develop
a brand identity, retail environment, and customer experience
for “Noodle Pop,” a fictitious fast, fun, experiential Asian fusion
restaurant chain. Requirements included:
• a store name, brand, and
• signage and facade
• interior design/space plan
• POS/customer service flow
• environmental graphics
• a home noodle cooker design
concept and packaging
• takeout container packaging
• digital communications, app,
website, and social marketing
Gruskin Group selected 1st, 2nd,
3rd place, and honorable mention
winners based on the teams’ concepts
Students noodle over
concept in Gruskin’s