INSTALLING A HIGH-TECH
by meisha perrin
When Schwitzke Group, a design-build firm based in Düsseldorf, Germany, planned a Uniqlo brimming with technology, the team also had to handle special logisti- cal planning. Just getting the high-tech fixtures and
displays in place took some tricky maneuvering.
The need to accommodate technical installation equipment can
easily be overlooked because the equipment won’t be seen when
the installation is complete, but it is necessary to drive all the elements, says Karl-Heinz Schwoll, managing director of Schwitzke’s
Uniqlo’s Berlin store, the brand’s largest in Europe, has LED
graphics leading up the risers of the central staircase and snaking
across the facade connecting two levels. Among numerous other
high-tech elements are monitors throughout the store.
“The goal is to have the LCDs and LEDs leave a great impression
and have a great effect on the store and merchandise, but you don’t
want the customer to see the technique behind it,” Schwoll says.
Planning it out
A highly technological store brings a whole new set of installation
“With technical elements all over the store, the planning gets
very complex,” he says. “We need to know the contents and include
The planning process takes a little longer for this type of proj-
ect, but a better planning process will lead to better installation.
Technological elements in the store require different matrix sys-
tems to function cohesively. For example, installers must check
for warm areas that need to be cooled down. They also must
make sure they have all equipment needed to fit the components
Uniqlo’s high-tech design elements in its Berlin
store required special logistical planning for
the installation process.
UNIFORM GLOW FOR UNIQLO