Whether or not men still hunt and women still gather,
retailers should be paying attention to the male shopper.
Sort through the stats we gathered for you and
devise a strategy for targeting the mansumer.
They spend 72% of their retail purchases
on full-price items compared with 66% of
women’s retail purchases.
than woman have
Desire to shop
But so do
WHY TARGET MEN?
43% of primary
In 2014, sales of
compared with 3.7%
28% on sale
34% on sale