A SHIFT IN SHOPPING HABITS
While men may not spend as much time shopping as their
female counterparts, they are definitely venturing out into
retail stores more frequently and, surprisingly, without a
“Walk any mall or shopping district and you can see more
men out on their own not just shopping, but more impor-
tantly, shopping for themselves,” says Carm McCormick,
director of design and store planning for Canada’s Best
Store Fixtures in Woodbridge, Ontario.
Joan Insel, associate principal at Callison in Seattle, agrees
and says men’s purchasing patterns are changing noticeably.
“We now have more access to data about men’s shopping habits. Technology gives men greater control over the shopping
Left to right: Rather than overtly masculine
design changes, subtle references such as
antlers over the fitting room door mark this
department as distinctly male in a Lord & Taylor
in Albany, N. Y. Schwitzke’s updated design for
the menswear department of Ludwig Beck in
Munich, Germany, defies stereotypes with a light
neutral palette. GUESS opened its first shop just
for men at Miami International Mall in 2013—
an oversized light box calls attention to the small
storefront across from an existing GUESS, while
metalwork by idX brings a masculine feel.