StorAxis is a simple beacon technology that has been app-en-gineered into an in-store compliance and reporting tool for
brands and retailers. StorAxis can eliminate compliance issues
that result in an ROI loss including: product/display locator
in store, proper display setup and verification, time stamp
reporting, clear visibility of field instruction, and troubleshooting response time. StorAxis is reusable as a compliance
tool or can be converted into marketing message medium.
Best Buy rolls out
Frank Mayer displays for 3D printers
Frank Mayer and Associates Inc. recently developed a new display program in collaboration with ROBO 3D, a designer and marketer of personal
3D printers. The team created ROBO 3D endcap merchandisers for 50 select
Best Buy locations, inviting a high-tech experience in-store.
As personal 3D printers continue to gain ground in the consumer segment,
ROBO 3D wanted to create an educational experience for Best Buy customers
in-store. The endcap display placement, which showcases the 3D printer and
printout examples, and provides education of the 3D printing process via
interactive video, lends the necessary space to allow customers to fully engage
with the display.
The printer, always in demo mode, simulates printing while the video
explains the process. The 10-in. LCD monitor/player requires only a single
push-button activation for the demonstration video. The print part examples
are merchandised at the display to show customers what the printer can produce. Plastic filament, which serves as ink for the 3D printer, is merchandised
on the bottom shelf.
“In our rollout, we quadrupled the anticipated sales in the first week so
I would say that is a positive so far,” says Braydon Moreno, CEO of San Diego-based ROBO 3D Inc. “The customer response has been great. People are really
enjoying the product display, the video, and the overall layout of how it is
presented. Nothing but positive feedback on this one.”