IS TAILORING A FUTURISTIC FOOTPRINT
ANINNOVATIVE INCUBATOR’S BLENDING OF DIGITAL WITH BRICK-AND-MORTAR
IS CREATING A JETSONS-STYLE MARKETPLACE.
With its launch in May 2015, Bespoke at Westfield San
Francisco Centre created omnichannel vibrancy by injecting
the Internet into the classic shopping-center format. The
concept capitalizes on the disruptive ideas of Silicon Valley,
providing an opportunity to test and sell e-commerce goods
in the real world. Its very name—Bespoke—denotes tailored
The new space epitomizes developers’ growing investments
in features designed to boost foot traffic and occupancy rates
while enhancing relevance to smartphone users, particularly
Millennials. Such experiments are designed to reinvigorate
the typical mall experience.
Bespoke’s futuristic footprint is being called evolutionary,
not only for what’s happening inside the 37,000-sq.-ft. space,
but also for its far-reaching impact on how retailers manage
big data and interact with customers. The space’s giant test-
ing lab amps up New Age demands to make shopping centers
more than, well, places to shop. Its high-speed Wi-Fi-infused
• A 15,000-sq.-ft. flexible event area with capacity up to
1,200 guests. Brands can use the space to debut a new fashion
line with a runway show, host a workshop on how to select
diamond jewelry, or throw a reception for media and VIPs
to celebrate the release of the latest tech gadget.
• A 14,000-sq.-ft. co-working space with 24/7 access
features private offices, shared and dedicated desks, sleep
nooks, a library, a bocce ball court, and a climbing wall.
Users are focused on retail and/or technology in some
capacity. To foster the next big thing in tech and retail, the
area includes storefront conference rooms that seamlessly
convert into popup shops.
• A 5,000-sq.-ft. demo zone for launches and beta tests
includes white-boxed retail popup shops and a digital facade
with massive media walls, gestural sensors, and plug-and-play
All spaces are built for entrepreneurs, brands, retailers, and
startups at all stages of business to leverage. Rentals are avail-
BY BETH FEINSTEIN-BARTL
Photo: © 2015 Katelyn Tucker | Orange Photography Photo: © 2015 Dallis Willard | Orange Photography