Those skills helped Porter rake in an
honorable mention in the store design
category and $500 for the 2015 competition. Inspired by the concept of
sharing, Porter’s entry was dubbed
“The Block.” She wanted Kroger to
immerse itself into individual neighborhoods. She wanted the store to be about
“It’s this idea of bringing people
together—not just bringing people to
Kroger, but bringing Kroger to people,”
In addition to a community sharing
space, her design includes a food truck
to bring Kroger goods to local events or
be rented out by community members.
“She’s a smart designer, a synthetic
thinker,” Lucas says. “She has an innate
knack for taking information from lots
of sources and distilling it down to
an essence that can be understood
Lucas believes the challenge enhanced
Porter’s education. “Work improves
when you are able to share,” he says.
He sees value in PAVE’s Student
Design Challenge, although the timing
has hindered his ability to incorporate
it into the school’s program. “The retail
component of our program comes in
the spring rather than the fall,” he says.
“But students who see the opportunity
and are really interested, like Caitlin,
in this aspect of design can take their
He plans to both encourage more
students to enter the competition and
consider ways the university’s program
can use the challenge as part of the
Meisha Perrin is editorial assistant for
A.R.E. | POPAI The New Association.
She covers Above & Beyond finalists,
member news, and other topics.
Inspired by a neighborhood block party, “The Block Party” food truck brings
the store into the community while reinforcing the branding.
Patio-style furnishings create a neighborly atmosphere. Flexible fixtures
evoke a neighborhood block. The low cross-merchandising display imitates
the signature graphic pattern.