defines and implements
STORE OF THE FUTURE
By Meisha Perrin
THE CHATTER ABOUT ONLINE
SHOPPING’S INFLUENCE ON BRICK-AND-MORTAR STORE SUCCESS IS
WIDESPREAD. Will online buying edge
out in-store shopping? Will in-store
foot traffic drop to dangerously low
levels? How will brick-and-mortar
Amid all the speculation, it’s hard
to imagine that stores will ever be
completely obsolete. Looking beyond
the present day, Q&A Research &
Consultancy recently studied the issue
to produce a model of the future customer journey. The Amersfoort-based
retail consultancy in Utrecht, the Netherlands, is a member of POPAI Benelux, the chapter of A.R.E. | POPAI
The New Association covering Belgium,
the Netherlands, and Luxembourg.
Q&A partnered with POPAI Benelux
to address the issue with a ground-breaking project.
The clicks vs. bricks debate led Q&A
managing director Frank Quix to pose
• What if 50% of retail goes online?
• What if retailers that run online-only businesses take a market share
His conclusion: Even in the unlikely
event that both scenarios come to pass,
Addressing concerns on how online shopping will impact the
future of physical stores, Q&A Research & Consultancy created the
Store of the Future in a shopping mall in The Hague, the Netherlands.