When the recession kicked off, visual and windows display budgets
were cut dramatically. But with imagination, you can create something
out of nothing. Use cardboard boxes instead of shelves or books and magazines instead of wallpaper. See what you can do with old parts of cars, toys,
kitchen equipment, bikes, obsolete photography equipment, pallets, wooden
boxes. Bring storytelling to window displays to draw the customer’s eye.
ARNOT TS, DUBLIN, IRELAND
Keep an inspirational journal book to inspire win-
dow displays, but the best source of inspiration
is your products. Know your store brand image and target
customers as well as details and benefits of the product to
be displayed. To keep merchandise looking nice, keep the
displays stocked. If you find yourself running low in stock,
rotate the display to feature other
items. Have every item steamed
and floor-ready prior to the
change, and communicate
all updates to everyone.
FINE ARTS MUSEUMS
OF SAN FRANCISCO
Maintain a balance between
commerciality and brand
image, allowing customers to shop with
ease while keeping
the spirit of the brand
alive. Windows are
the brand ambassador, so have them feature sale merchandise
within a full price scheme.
Entice the customer with the
impact of the scheme, and balance it with key
sales merchandise looks. Add clear vinyl signage
to maximize the impact.
PRODUC T PRESENTATION SPECIALIS T
Build your windows around marketing initiatives.
Whatever promotional supplements you are sending
out digitally or in mailboxes need to be what consumers see in your window. That is just another step
to building a brand vs. building a store.
S WOOZIE’S, ATLANTA