wall treatment award
Luxury Hall West
Seoul, South Korea
A Frame Studio photography
Hanwha Galleria retailer
Eliminating the need for art, paneling, or wallpaper, this treatment
makes use of the building material itself. The creative buildout of articulated drywall produces stunning monochromatic geometry that provides visual interest without detracting from the colorful merchandise.
The bold, graphic quality of the pattern provides a contemporary backdrop to showcase collections, and helps the store stand out—literally.