www.retailenvironments.org RETAIL ENVIRONMENTS april.2015
window display award
Blue on Blue
Armani Exchange retailer
Visual Citi visual elements, proj. mgmt.
Different shades of blue support the denim theme, unifying
the three windows while presenting different textures and
patterns in each. Long hanging and standing pieces of wood
evoke the stretch nature of the denim they are marketing.
The box window in the center contains hangbars, with boxes
also acting as shelving to display the product. The natural
wood in the third window painted in different shades of blue
enhanced the denim displayed in the shelving and on the
mannequins. With one week from conception to installation,
the series makes a long-lasting impression.