Programmable Fashion Week Balloon
Presentation for Apple Watch Colette Paris
APPLE design, brand
The merchandising of a tiny product
requires big ideas.
This sneak peek at the Apple Watch during
The vibrantly colored balloons, iconically
fashion week evolves the brand’s grid-of-
circles style of window display seen world-
wide a year ago for the iPhone 5S and 5C.
The injection-molded balls of the prior
display have been replaced with another
repeating element that’s just as deceptively
representing celebration, provide a fitting
backdrop for six watches against a blank
canvas of white laquered MDF within the