window display award
100 Reds Obsessed
Lord & Taylor
Crossgates Albany, Albany, N.Y.
BHDP- design design/AOR
Hudson’s Bay Co. retailer/design
Visible from the nearby highway, the simplicity of this ultra-large-scale
window display avoids overwhelming viewers from close up and makes
a unified statement to those at a distance. The two-story picture window
highlights the retailer’s fall offerings with an emphasis on red fashion
items while referencing a gift with $100 purchase promotion for cosmetics. The vinyl graphic print behind smartly dressed mannequins hints at
depth with concentric curves.