www.retailenvironments.org RETAIL ENVIRONMENTS april.2015
window display award
Endless Possibilities Holiday
Window Apple Inc.
Apple Inc. retailer, design, proj. mgmt., technology
Embodying the “From one gift come many” message, these steel gift-box window displays
spanned across the storefront promote the endless possibilities of the devices they showcase.
A seemingly infinite stream of multicolored LED lights are animated within each box,
thanks to precision-cut two-way mirrors. A mirror plate assembly makes devices look like
they are levitating. Flex cables power the devices unseen. An app written just for the display syncs the devices’ content with the LED animation.