visual presentation award
expanse of two large windows. White
acrylic orbs holding the watches themselves
further play off the circular theme, while the
orbs’ internal LED lighting make the products stand out against the pattern.
Movement, color, and originality give the
display a whimsical feel in contrast to the
highly anticipated tech product. The win-
dows come to life as balloons are inflated
and deflated in a programmed pattern,
thanks to miles of tubes and relay switches.
Hundreds of holes inside the balloons
ensure even inflation, while compressed air
tanks changed out discreetly throughout
the day maintain the balloons’ shape.
The display was up for only a day, but
onlookers lined up to catch a glimpse of the
windows in the upscale boutique on Rue
Saint-Honore. The display created fashion
buzz for wearable technology.