store fixture award
The fixture pops against a monochromatic
interior, drawing shoppers into the store for
an engaging and immersive experience.
Complementing the display is a wall of more than
100 watches on a tinted glass matrix. Inspired by
a sneaker wall, the backdrop features bespoke
tiles inspired by the original tooling used to cast
Nixon watch cases. Together, the two fixtures
break the mold of watch merchandising.