NOW HOP on the Bellagio’s people mover
to head to CityCenter for another space
filled with jewelry. (Hey, it’s imporant
research, right?) The most recent winner,
Tiffany & Co. earned kudos in 2010 for features ranging from its diamond-shaped
facade to the crystalline and reflective
finishes within. Here, you’ll find another
grand staircase, tied by lighting details to
a graduated 85-ft. ceiling. Column vitrines
emphasize the vertical space, and planes
and angles are carried from the facade
inside the space. Small wonder the store
has been the setting for a number of marriage proposals, including one in which the
question was popped on an iPad stashed
inside a display case.
• How does the facade treatment differ
from Nordstrom’s portico? How does each
express brand values before the shopper
enters the store?
• How does the stairwell differ from that
of Barneys? How would you use this vertical
space while maintaining the brand’s understated elegance?
• How does the lighting here differ
from that of Ca’d’Oro? How does the lighting design contribute to the brand identity
in each of the two spaces?
FOR THE FINAL STOP, hail a cab—you’re
leaving the Strip. It’s about 6 miles to Bass
Pro Shops Outdoor World at the Silverton,
8200 Dean Martin Drive. The most A.R.E.-
decorated retailer with seven project win-
ners, Bass Pro typically designs to express
the site’s region, and this store is no excep-
tion. It impressed 2006 judges with its
mixture of Vegas glamour and rustic splen-
dor, from a 20-ft. canyon and native-stone
floors to decidedly undesert-like saltwater
fish mounted in action poses from a sea-
blue ceiling. Curvilinear reel displays and
fishing images on a large flat-screen lured
anglers, while a climbing wall mirroring
local terrain challenged thrill seekers.
• With Bass Pro’s long history of creating
experiential spaces, what elements here
engage customers? How do they contribute to the brand’s legendary dwell times
(reportedly 4 hours in new stores)? How
many such elements are dependent on
• As many retailers are rushing to
embrace localization, Bass Pro has exemplified the concept for years. How many
elements can you find that showcase local
activities and culture?
• What elements of the space are consistent with other Bass Pro stores to maintain the brand identity?
I hope this trip down Memory Lane left
you with ideas for your next project, wherever it may be. Be sure to attend the A.R.E.
Design Awards presentation on March
24 at the Four Seasons Ballroom in Vegas
to see the latest retail projects earning
Tiffany & Co. in the Bellagio received recognition in 2010 for its diamond-shaped facade and
crystalline and reflective finishes within, among other features.
Bass Pro Shops
Outdoor World at the
local flavor to its design.
Jo Rossman, LEED
AP ID+C, jorossman@
954-241-4821, is editor
of Retail Environments. P h o