64 | www.retailenvironments.org RETAIL ENVIRONMENTS march.2015
dise on one tray. The fixture invites you in
to discover what’s in the trays.”
Imitating a landscape with hills and val-
leys, the display island at the cashwrap also
lures people closer. Like the vitrines, the
cases are secured with key locks.
The team’s greatest challenge didn’t come
from design, fabrication, or installation,
but from the time and approval constraints
inherent in airport projects. All drawings
had to be approved by the port authority
governing the airport as well as the build-
ing division, the airport, and the Met.
All materials and fixtures were subject to
visual inspection. Every designer, worker,
and visitor had to be cleared, and every site
visit meant scheduling a security escort. No
one could stay to work late because escorts
are scheduled a day in advance.
“There’s constant security,” Bylykbashi
says. “You have to have security with you at
all times, and once you get in, you can’t get
out without an escort. But once you know
the process, then you understand it and
plan for it.”
The 1,300-sq.-ft. store has nearly doubled
sales from the similar-sized store the Met
had before the terminal was renovated.
That’s in part because the new terminal
is attracting more shoppers, Mucciolo
acknowledges. “But still, that’s an incredi-
And she has a story of her own about the
design’s impact. “One day I was there and a
customer starts telling the manager, ‘This
is such a beautiful store! I love it here! It’s so
interesting!’ And the manager says, ‘Here’s
Kathy, she helped design it.’ So the cus-
tomer tells me how beautiful the store is.
This never happens to me! But it happened
Two large vitrines punch through the corner store’s two concourse walls, displaying reproduction art
while beckoning travelers with a glimpse of the store interior.
Gail Deibler Finke is
a Cincinnati-based writer
specializing in design topics.
Designed with “hills and valleys,”
the display case island invites discovery.
Neutral perimeter fixtures tone down
the colors of the products.