GlobalShop attendees will see an evolution in PAVE’s 3D student design challenge this year. A way for design students to work with
fabricators on a real project, the competition has introduced young talent to the
industry since 2010. Now known as the
PAVE Retail Sense+-ory³ Design Project,
the competition has been expanded exponentially, with four partner schools, four
partner clients, four manufacturing partners, four complete spaces, and two new
dimensions: scent and sound.
More players, new ideas
This year at GlobalShop, a self-contained,
22-ft. by 16-ft. booth will give visitors a
complete sensory experience. The glass-
enclosed booth designed and built by SO
Showcases is divided into four quadrants,
“We’re all visual, we all love to shop, we
all love the experience,” says Ken Stolls,
president of New York-based Global Visual
Group. “But no one on the show floor brings
all the elements of a design together. The
student project will be an environment—
everything from soup to nuts.”
For Stolls, who helped develop the proj-
ect idea, new perspectives and new ideas
are integral to the revamped student chal-
lenge. SO Showcases’ designer in chief, Neal
Claasen, wanted to bring something dif-
ferent to it when he thought of the booth,
Likewise, for his own firm’s retail partner, Stolls suggested a new product whose
inventor he knew personally—the i Thigh.
A woman’s fashion/electronic device accessory, it could be a blank slate for student
designers from LIM College to interpret.
Long-time PAVE challenge participant
Sephora and high-end jeweler Citizen
Watch gave their partner schools an established brand look and feel to reinterpret.
The fourth retail partner is another unexpected addition to a contest that typically features fashion-related products.
Boating accessories retailer West Marine
was brought on board by Robert Reeve
Frackelton, president of Pico Rivera, Calif.-based Reeve Store Equipment.
West Marine CEO Dean Iwata treated
the project as an opportunity to consider
long-term concepts, so he asked students
PAVE exhibit at GlobalShop to provide immersive experience by Gail Deibler Finke
FI T and Direct Embed
collaborated in the
PAVE 3D Student
Design Challenge to
create luxury fixtures
in an open-sell
plan for Sephora.