not only shows the latest store fixtures and
design, but the methodologies and techno-
logical best practices that will propel retail-
ers into the next century and beyond.”
GlobalShop’s exhibition floor is conve-
niently divided into five pavilions: Store
Fixturing Show, Visual Merchandising
Show, Store Design and Operations, Digital
Store, and At-Retail Marketplace.
At the core of the show floor, the Path
to Purchase centerpiece will provide retailers with solutions for the evolving in-store
journey—where 90% of retail transactions
still occur. While most retail studies emphasize the touchpoints prior to the actual
in-store experience—marketing, online,
word-of mouth, etc.—this curated centerpiece exhibit solely focuses on optimizing
the in-store path. Among the companies
contributing to the exhibit are A.R.E. members Prism Skylabs, Yunker Industries, and
Universal Display & Design.
The centerpiece offers available products
and services segmented into seven themed
sections: In-Store Fulfillment; Endless
Aisle Products; Signage, Graphics and Way-
finding; Showrooming Solutions; Point-
of-Sale Systems; Social Media; and Shopper
Engagement. All of the sections help retail-
ers through all phases of a transaction from
research, to purchase, to endorsement.
As an added bonus, two separate ses-
sions at the exhibit feature cocktails
with industry insiders for a fast-paced
look at a curated selection of products
and solutions that are shaping the con-
verging digital world and physical retail
environment. Companies participating in
the Path to Purchase centerpiece exhibit
will present PechaKucha-style ( 20 slides,
20 seconds each) at intimate gatherings,
March 24 and 25.
A noteworthy companion to the center-
piece exhibit is the keynote at the start
of the show by Nadia Shouraboura, CEO
of the game-changing Hointer store.
Shouraboura will offer actionable strat-
egies for implementing the best of
e-commerce technology in the brick-and-
“Retail design is
Beth Feinstein is a seasoned
freelance writer and journalist.
She has covered issues ranging
from manufacturing processes
to design for A.R.E.