What can be done to a mall when there’s a low occupancy rate? How can we make that underutilized space productive? Better yet, what happens when a mall
has no vacancy and a long waiting list of
viable tenants? In this scenario, what can
be done that would make the mall concourse more productive and extend the
product array of the mall well beyond that
of the existing tenants?
One concept is the Shopping Lounge. This
next-generation mall experience is designed
to increase the shopping opportunities
available to customers, the product assortment carried by retail tenants, and the
access to retail tenants awaiting occupancy.
Using a combination of next-generation
digital interaction and a unique real-time
fulfillment model, it creates a shopping
experience unlike anything available to
either mall-based or online shoppers today.
Attract, interact, fulfill
Three zones address key needs for the mall,
its existing and would-be tenants, and
The Attract Zone: This high-intensity
area is designed to draw attention to the
Lounge and attract shoppers from the
pedestrian areas of the mall. It will feature
digital projection and signage fully integrated into the designed space, an area for
events and demonstrations, and an attrac-
By Bruce A. Barteldt Jr.
The Shopping Lounge
A next-generation mall experience concept
The Attract Zone is a high-intensity area designed to draw attention to the Lounge and attract shoppers from the pedestrian areas of the mall.
It will feature digital projection and signage fully integrated into the designed space, an area for events and demonstrations.
Lounge Zone Concept 3: The Club