Overall store sales and brand perception are the most used
metrics. The percentage of retailers who ;nd each metric:
How is redesign success measured?
Retailers have widely varying attitudes about how
long a design should “last” until the next redesign:
How long should a design last?
Online orders Further studies
Moderately important Very important Extremely important
Overall store sales
PERCENT BREAKDO WN TOTAL
2-4 years 6 years
of retailers say a design should last
4-6 years until the next redesign.
to create a
to generate more
52% 41% 4% 4%
of retailers count both online orders
placed from in-store and BOPIS orders
in a store’s overall sales.
While the sample size was not large enough
to draw ;rm correlations between retailer
size and response, a few conclusions
suggest further study:
• Dwell time may be more
important to larger retailers—
none of those with 50 or fewer
stores ;nd it “extremely important.”
• At least half of those with more
than 500 stores count both
in-store online orders and BOPIS
orders in a store’s overall sales.
• Larger retailers feel a greater
sense of urgency to redesign—
75% of those with 2,000 or more
stores deem it a “high priority”
Orders placed from in-store are more
likely to be included in a store’s overall
sales count than orders placed online
for in-store pickup (BOPIS).
What are retailers' goals for redesigns?