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AT THE TURN OF THE CENTURY,
the business—then known as DCI Marketing—
refocused again. Concentrating on consumer
insights and the shopper journey, it developed a trademarked approach called “Retail
Science.” Now at its InVision Retail Science
Lab in Milwaukee, the firm conducts research
and rapid prototyping in its 3D computer-assisted virtual environment (CAVE). The
company also developed an in-store digital
practice that connects shoppers with retail
brands via online, mobile, and interactive
engagement. Today, it is known for
award-winning retail marketing solutions
and retail environments.
In recent years, the company united
with the former Artform International,
headquartered in Loughborough, U.K.,
and several smaller retail merchandising
firms. Now with locations throughout
North America and Europe, it serves leading
brands in the automotive, cosmetics, grocery, packaged goods, image retail,
and consumer electronics industries. Today, the company is known as DCI-Artform
and is part of the Marmon Group.
“DCI-Artform is grateful for all the hard-working individuals that have made
the success of this company possible,” said CEO Mike Doody, of the firm’s recent
70th anniversary. “We look forward to many more anniversaries to come.”
This P-O-P solution glamorizing
Frigidaire washers was among the
early work of retail visionary Lloyd Sauer.
Upon purchasing a printing company in
1944, he had focused the firm on in-store
marketing, adding mounting hardware
to the signage offerings and changing
the company name to Display Corp.
This new department retells historical
retail environments stories through
photos from A. R. E. members’ archives.
Look for more images from the past
in upcoming issues.