above & beyond By Meisha Perrin
Getting a body-piercing kiosk into a high-end mall usually means a sub- tle, less-edgy design. That’s where SO
Showcases came in for Wicked Alternative
Body Fashion. The glass cabinet company’s
design was so tasteful that it not only gave
Wicked the entryway into high-end shopping malls, but earned nominations for
best new kiosk in North America and best
kiosk in the Victory Visual Awards.
The design also earned SO a nomination for an A.R.E. Above & Beyond Award.
Wicked wasn’t the only customer impressed
with SO. In the same year, the vendor,
based in based in Newmarket, Ontario,
Canada, was nominated for designs that
mimic millwork at a fraction of the cost for
Watch It! stores as well as moveable glass
pieces that gave jewelry retailer Elle shipping confidence for popups.
A family-owned company, SO focuses on
glass cabinets, mostly for retail. “We are
one-trick ponies,” says Neal Claassen, pres-
ident and designer in chief. “We took the
whole concept of glass cabinets and sort of
perfected it [to] look like millwork.”
The company builds individual units
that fit together as one. Claassen says the
method is more economical than millwork,
Founded in Holland in 1971 as Schadebo,
the company was expanded into England in
1978 by Claassen’s father. When he moved
to North America in 1983, he dropped
all but the first and last letters to come up
with the name SO. Today, SO serves mostly
North America, while the original company,
now FDB Industries, serves Europe.
And SO is certainly making a name for
itself in Canada.
As a vendor for Wicked for the past five
years, SO has been professional and exceptional, says Lindsey Heintz, president of the
body-piercing kiosk company. Wicked operates kiosks in shopping centers throughout
Alberta, Canada, that have high standards
for presentation, materials, color schemes,
and overall aesthetics of kiosks.
SO liaised with Heintz and the leasing
managers to achieve a unified goal, providing detailed drawings and shipping samples
of materials in the color scheme. According
to Heintz, SO was constantly in touch, giving updates, making creative suggestions,
and listening to her needs.
“They are truly a pleasure to deal with.
From their front-end office staff right to
the president, Neal Claassen, they truly
care about what they do, and they care
about their customers,” Heintz says.
“Our project in the kiosk world is one of
Clearly a great vendor, as these cases show
a kind: bright colors, visual attentiveness to
the consumer, LED lighting fitting into the
green concept, as well as cutting-edge mate-
rials like a stone-faced exterior. ‘Bright,
attractive, beautiful, amazing, awesome’
is what we hear from customers and our
SO used stone veneer at the bottom of
the cabinets and mellowed out the purple
A.R.E.’s Above & Beyond Awards program
recognizes supplier member companies
that have exceeded customer expectations.
| Nominated by Wicked
Alternative Body Fashion,
Elle, and Watch it!
• Customer service
Look for more profiles of finalist nominees
in upcoming issues of Retail Environments.
Wicked Alternative Body Fashion nominated SO Showcases, based in Newmarket, Ontario, Canada,
for A.R. E.’s Above & Beyond Award. The glass cabinet company’s design helped Wicked gain entry
into high-end shopping malls, and earned nominations for best new kiosk in North America and
best kiosk in the Victory Visual Awards.